Superl Sequoia Ltd.(SSL), a partnership between Superl Holdings Ltd. HK and Sequoia Group Holdings LLC, US, brings together a unique combination of high quality, craftsmanship and affordability from China with design, customer service, project management and installation services based in the United States.

Our company name “Sequoia” originated from the giant Sequoia Trees which are one of the oldest and largest living things on earth. The idea of longevity, ecological and environmental sustainability and social responsibility are the basis for the culture of our company.

Gary Dembart and Allison Westphal (co-founders) each bring more than 25 years of experience in retail build out and fixture manufacturing. Individually, they have built and delivered retail stores and in-store shop systems for many of the best branded retailers in the United States and have planned and opened hundreds of stores and in-store shops. Paul Chan, our General Manager in HK and China has over 20 years of industry experience in store design and factory management.

SSL is a high end architectural woodworking firm catering to premier, retail and corporate clientele. We manufacture custom store fixtures, commercial furniture, case work and complimentary products. SSL turns your vision into reality using the finest materials and meeting exacting specifications.

SSL has experience working with finished woods, solid surfacing, wood veneers, plastic laminates, stone, various metals and acrylics. We own and operate a 350,000 square foot state of the art factory located in Donguan, China and have affiliations with glass, architectural metal and hardware suppliers and natural stone fabricators. This enables us to successfully integrate a diverse group of elements into our products to provide a total architectural woodwork solution. We provide superb in house finishing capability to meet our customers exacting standards. We pride ourselves on engaging in sustainable manufacturing practices and utilizing "green" materials as projects dictate.

SSL is focused on supporting our customers with an incomparable level of quality and service and attracting and developing talented and caring people who take pleasure in a job well done. Serving our clients is our highest priority. Our goal is complete customer satisfaction by implementing a balanced combination of new machine technologies with the best of hand made craftsmanship. SSL is proud to be an organization that promotes both a high level of quality and a high level of customer service.

SSL maintains offices in North Carolina, New York City, Hong Kong and Donguan, China. Sequoia’s project management, manufacturing, design and operations team can respond and resolve the most challenging projects. In addition to manufacturing and international sourcing, we maintain a combination of partnerships and agreements to install our projects in the US, Canada, Europe & Asia.  Coupled with our factories in China, we give our customers the opportunity and option of a time sensitive, price sensitive, global product solution.